How XiteLabs created the Grimes XR performance at Coachella with Move AI

XiteLabs and Grimes: Pioneering AI, XR and AR at Coachella

In an exciting collaboration with Grimes and her team, XiteLabs orchestrated a dynamic pipeline that seamlessly blended creativity and technology. Here’s a glimpse into our journey:

Robust Previsualization (Previz) and Live Visuals:

Xite Labs used a meticulous previz process to lay the groundwork for captivating live visuals. Every detail mattered as we prepared to bring Grimes’ AI concept to life.

XR and AR Integration:

The Xite Labs pipeline seamlessly incorporated extended reality (XR) and augmented reality (AR) elements. Motion capture played a pivotal role, enhancing the immersive experience.

Move AI (Motion Capture) Breakthrough: With the help of MetaLVX, Xite Labs harnessed Move AI to create real time previsualization and motion capture of performance to help bring Grimes AI concept to life in XR live—for the first time at Coachella. Grimes AI’ digital twin performed alongside virtual lighting, blurring the boundaries between reality and imagination.

Cutting-Edge Team & Hardware:

XiteLabs delivered 3 custom system racks equipped with:
Unreal Engine servers, Resolume media servers
Advanced KVM solution
Timecode, Showcontrol, SDI routing / networking
Live VJ (Visual Jockey)
LJ (Lighting Designer & Operator)
Comprehensive project management
Production Design, Motion Capture, VFX, XR/ AR Live

The result? A mind-bending fusion of art, technology, and performance that left Coachella audiences spellbound while our artist faced unexpected technical issues that caused an internet sensation.

Credits:3D GrimesAI design by @Grimes & @Laliett
Creative Direction @koto9x @Grimes
Motion Capture by @MoveAI
Mocap Character Cleanup @Rodel @Pixelalabs
Vello Virkhaus, Creative Director / VJ
Bobbie Bunn, Artist, Programmer, VJ
Diego Castro, TD, VP/XR, Production Director
Steve Geer, Project Management
Amber Robertson, LD, LJ
Josh Robertson, LD, LJ
Rodel Aragon, Lead Unreal Character Animator & VFX
Valerie Aragon, Engine Artist
Liam Fang, 3D Design
Myokyung Shon, 3D Design
Matt Baamonde, 3D Design and Roto VFX
John Craig, Production Concept Artist
Elisa Mendoza, Studio Manager/Production Assistant